The «western» communication
Keywords:
communication, Modernity, eurocentrism, Latin AmericaAbstract
Current Communication theories have been mainly developed by American and European authors, respond to the characteristics of industrialized societies of the North and are part of the scientific parameters established by Modernity. These theories have virtually reached a canonical level and are normally reproduced in training processes, professional practices and even common sense. Facing the fact of this «western communication» predominance, the Latin American tradition of critical communication thinking is today challenged to work for deswesternizing this theoretical field in search of a new understanding of the communication phenomenon and its study.Downloads
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