Scenes of the political discursivity perielectoral

Authors

Keywords:

speech, change, presidential election, Argentina

Abstract

In Argentina, the result of the presidential elections in 2015 means a point of inflection in the political discursivity of the country. In this article, the author wonders how the idea of success, as a result of merits or individual qualities, operates in the political-media discourse in order to build the competence –and the legitimacy– of the president Mauricio Macri Therefor, with a sociosemiotic methodology, are analyzed some publicity pieces that show the discursive fight around the meaning of the signified «change» used during the electoral campaign before the presidential ballotage.

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Author Biography

Yair Buonfiglio, Universidad Nacional de Córdoba CONICET

Graduado en Letras y doctorando en Comunicación por la Universidad Nacional de Córdoba. Becario del Conicet. Se desempeña como profesor adscripto en la Facultad de Ciencias de la Comunicación de la UNC y como docente en niveles secundario y superior.

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Published

2016-06-30

How to Cite

Buonfiglio, Y. (2016). Scenes of the political discursivity perielectoral. Oficios Terrestres, 1(34), 54–64. Retrieved from https://perio.unlp.edu.ar/ojs/index.php/oficiosterrestres/article/view/3205

Issue

No. 34 (2016): The media and the new ways of coloniality

Section

Enfoques

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