Otra realidad para la ficción televisiva en la TV Pública

Abstract

In the Argentine audiovisual sector, the technological innovation of Digital Terrestrial Television (TDA) added to the specific regulatory framework of the Law on Audiovisual Communication Services (LSCA) stood for the conversion from a media concentration model based on exclusivity content, hegemonic producers and univocal visions of world into another in which culture is seen as a plural frame based on diversity: diversity of signals, producers, narratives and identities. The public policies mentioned above had a direct impact on strengthening public media and especially, Channel 7-Public TV, historically subordinated to commercial and government interests. In this context, television fiction becomes a privileged enclave to think on that process.
From 2009, the fictional offer in the Public TV thrives on new modes of production, offers new formats and genres, and makes visible a number of filmmakers expressing in their narratives a number of topics, local imaginaries and aesthetics that were marginalized or infrequent until now. In 2014, it will accomplish five years of the sanction and encouragement of the Law on Audiovisual Communication Services: and historical and fundamental law for the democratization of communication in Argentina. This context allows us to think – in respect of Public TV - about the concrete possibility of recovering “half a century lost time of the public channel” (Mindez, 2001).