Digital Communication and Territorial Militancy

Reflections and Relationships

Authors

  • Luz López Alcalá Universidad Nacional de La Plata, Argentina

Keywords:

political communication, digital territory, physical territory, militancy

Abstract

The act of thinking of an articulating plot between the digital and the physical territory allows us to think of an "amphibious gaze" that leads us to immerse ourselves in the processes of generating content for virtual platforms. For this reason, this text reviews the bimodal relationship of a political organization, in order to observe the forms of work and highlight the transitions towards a more effective communication in terms of interaction with the profiled public.

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Published

2022-10-20