The challenge of arming the map of the sports information
Keywords:
sport, information, mass mediaAbstract
The sports information is present in the principal diaries of the country and of the world, even in those who appear under the label of “specialized press". And it must be understood as the social phenomenon that it represents: the sport is present in the life of the persons from the infancy. The present article divides of understanding that the sport necessarily is an intrinsic part of the customs of a company and, therefore, he shares a cultural - historical counterfoil and suffers his problematic ones. And the mass media, while spaces of civil participation and legitimization of social practices, necessarily they determine the perception of what it is a sport and how the company interprets it.
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