New Inputs on the Debate about Technological Convergence in Audio Visual Consumption Practices

Abstract

This article proposes to recover some of the data produced in the framework of the Cooperative and public Radio projects. Consumption studies and radio audiences in the Big Córdoba Area (First and Second Part) to debate the usual affirmations that can be found in academic circles, which are made to appear natural, and linked to the recent transformations of audio visual consumption. We are interested in this particular case in contributing to the debate on the media convergence debate. We believe that it is necessary to discuss certain images of this process, and how people tend to affirm and reproduce that new media and information/communication technologies are here to replace and displace –once and for all- traditional audio visual media, such as radio and TV, because of these images. So too on those asseverations which revolve on certain aged group practices –especially young people. In this sense, although recognizing the unquestionable progress and growth of new technologies, internet and social digital media as areas of audio visual consumption, we understand that it is necessary to produce a critical view over this process, so as to take into account the audio visual consumption practices like the local particularities that could complexify the general data which we usually make do with.