The Professional Practice of the Institutional Communicator

Authors

  • Gabriel Lamanna Universidad Nacional de La Plata, Argentina

Keywords:

Professional, practice, institutional, Communicator

Abstract

Although the transformations in social relations and the technological advances of recent times have had a profound impact on the daily work of those of us who work as institutional communicators, some aspects that are directly linked to the correct exercise of the profession still remain unchanged. Mentioning some of these are not only relevant for those who are starting their practices, but will also serve as a reminder for those who already have work experience linked to what we can call DIRCOM (director of communication).

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Author Biography

Gabriel Lamanna, Universidad Nacional de La Plata, Argentina

 

 

References

Costa, J. (2015). El paradigma DirCom: el nuevo mapa del mundo de la comunicación y el management estratégico global. Costa Punto Com S.L.

Lamanna, G. (2018) El desafío de impulsar pensamientos alternativos al modelo hegemónico mundial. Actas de Periodismo y Comunicación. Volumen 4, Número 2.

https://perio.unlp.edu. ar/ojs/index.php/actas/article/view/5357

Martín Barbero, J. (2004). Oficio de cartógrafo: Travesías latinoamericanas de la comunicación en la cultura. Fondo de Cultura Económica.

Muraro, H. (1997), Políticos, periodistas y ciudadanos. Fondo de Cultura Económica.

Prieto Castillo, D. (2000). Comunicación, Universidad y Desarrollo. Editorial Plangesco.

Scheinsohn, D. (2011). El Poder y la Acción a Través de Comunicación Estratégica Editorial Granica.

Published

2023-05-11

How to Cite

Lamanna, G. . (2023). The Professional Practice of the Institutional Communicator. Actas De Periodismo Y Comunicación, 8(1). Retrieved from https://perio.unlp.edu.ar/ojs/index.php/actas/article/view/7736

Issue

Section

Comunicación pública e institucional