“Now that we are together”: feminist citizenships and new sensoriums in the agendas of the 2018 World Cup Russia

Abstract

Based on the theoretical-methodological contributions of Jesús Martin Barbero and gender studies, we inquired into new ways of exercising citizenship from feminism in a globalized society. We start by analyzing the link between the means and fears, in order to understand how this generates mediations and processes of resistance in the new ways to exercise women´s citizenship. In the second instance, we focalize about how this global movement influences in the construction of a new sensorium that, in turn, has implications in generation of new identities and imaginaries. In this regard, we will analyze different experiences from the last football World Cup, Russia 2018. On the one hand, we are interested in deconstructing the most deeply rooted senses that restrict football only from and for men and that in an event of these characteristics, global, hyper mediated and in capitalist logics, it intends to install national narratives of identity and restricted to a passionate / depoliticized issue. On the other hand, we emphasize the mediations generated by the feminist struggle in the streets and, based on new technologies, this allow us to configure/deconfigure new meanings, to propose other stories to exercise new citizenships that include and free all people.