Mass media political culture. The origin of the crack

Abstract

The recent transformations that the comunication field has experimented, have impacted in all the orders of the social life. This article will particulary focus on the emergency of differents denominations for democracy, which share a similar spirit and try to interpret the scenario that the advent of the media as the main actor of the politic life has configured. These definitions include terms as audience’s democracy, opinion’s democracy, media’s democracy or mediocracy. In other words, forms of democacy in which the media exercises the power effectivily and sets up the conditions in which deliberation and public opinion are produced nowadays. This brieft conceptual journey will be useful as a frame to approach to some distinctive traits of the massmediatic politic culture. Along these lines, it is intended to create a first approximation to the way in which the media framed political life with their specific kind of discourse to define some sense’s parameters about sociopolitical reality in this electoral year’s context.