Affective allodoxia. A politics of emotions in the neoliberalism

Abstract

The theme of this work is the production of cultural politics of emotions in recent neoliberalism, that is, the link between affects and politics expressed in discursive materialities. Our objective is to present a first analysis that articulates categories of discourse analysis, affective turn, and post-foundational political philosophy, based on a series of discourses as a partial sample of how some emotions are configured as legitimate and others not.

The essay that follows is divided into four sections. In the first, we will present a corpus of speeches by former president Mauricio Macri at different times in his political career to identify the configuration of the affective dimension. In the second section we will recover the analysis of Macri's discourse in terms of neoliberalism as an affective language and as a promise / threat based on the developments of Dahbar and Levstein (2020). In the third section, we will recover Martínez's (2020) considerations on "autonomy as a moral ideal and stigmatization of demand" as organizers of a certain affective economy resulting from the links between precariousness and neoliberalism. Finally, we propose the notion of affective allodoxy from developing Ahmed's (2019) interpretation of Bourdieu's «The distinction».