Waldo Ríos, the savior of Áncash

Narrative analysis of the electoral campaign of Waldo Ríos for the regional presidency of Áncash - Peru in 2014

Authors

  • Samuel Josue Rivero Meza Pontifica Universidad Católica del Perú

DOI:

https://doi.org/10.24215/16696581e684

Keywords:

electoral narrative, Ancash, populist discourse, political communication

Abstract

The main objective of this research is to analyze the narrative used in the campaign of Waldo Ríos for the regional presidency of Áncash in 2014. In this way, a qualitative methodology based on narrative analysis and discourse analysis was used. Thus, the study concludes that Ríos' campaign was based on a heroic narrative of a welfare nature. In this way, Ríos evidences the personalization and spectacularization of current politics.

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References

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Published

2022-05-10

How to Cite

Rivero Meza, S. J. (2022). Waldo Ríos, the savior of Áncash: Narrative analysis of the electoral campaign of Waldo Ríos for the regional presidency of Áncash - Peru in 2014. Question/Cuestión, 3(71), E684. https://doi.org/10.24215/16696581e684