The Construction of Argentina’s National Identity Discourse: The Story of Meat

Authors

DOI:

https://doi.org/10.24215/16696581e233

Keywords:

Discourse, Frame, Carnism, Multimodality

Abstract

Social representations that we build and reproduce through discourses construct frames and stories that limit our possibilities of action in daily life. The Story of Meat (Adams, 1990) is the framework that has governed the carnist perspective in Argentina since its founding as a nation and is part of the collective identity of the country. This framework has been built through the two hundred years of the Nation’s history and involves all circulating discourses in the country.
The present work adopts Critical Discourse Analysis as main theoretical from the perspective proposed by Ecolinguistics (Stibbe, 2015). We will use the analysis tools proposed by Lakoff (2004, 2010) and Kress and van Leeuwen (2006). Our aim is to analyze the construction of the carnist identity frame through verbal and multimodal speeches from different eras and present alternative discourses.

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References

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Published

2019-11-06

How to Cite

Forte, D. L. (2019). The Construction of Argentina’s National Identity Discourse: The Story of Meat. Question/Cuestión, 1(64). https://doi.org/10.24215/16696581e233